Freelance Web Designer

Like freelance writers, freelance web designers need to market their services if they want to make a sustainable living. Websites that supposedly do the marketing work for you often come with a high price, as you’ll be expected to work for very cheap, and might end up losing money on the deals you take on.

To stand out of the crowd when they market themselves directly to prospective customers, freelance web designers need to prove more than their ability to design beautiful websites.

While companies care about image, they often care more about results. Therefore, well-fed freelance web designers are often the ones who understand what works in user experience and CRO (Conversion Rate Optimization). They learn how to create websites that drive visitors to download something or buy a product.
  • Average US Salary: $61,000/year for employees, according to Indeed. If you’re a freelancer, it depends on your marketing and negotiation skills.
  • Where to find work: The best opportunities in this field come from networking and pitching to companies directly. To get started, try Googling marketing agencies and see if they need help handling the clients they’ve already landed.

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